If you have not seen the promotional video of Dollar Shave Club yet you should take a minute out to watch it, its very funny and with almost 5 million views on YouTube it has proved to be a very successful promotion:
The video features the founder of the company, their actual warehouse and actual employees, its a great video, I watched it several times.
The thing is this video became a victim of its own success to a point with DollarShaveClub.Com having to suspend taking new orders on their entry level blades, though I am sure they will be back on track very soon!
I love the concept behind this video, and think the site itself is innovative. They will deliver razors to your door every month for as little as $1 per month, like a subscription service for razor blades.
I have watched a couple of video responses to their promo which were posted by customers and they all seem very positive. I am not sure I will be subscribing though, as I am off on my travels quite a lot, and can get them at a similar price at a local discount drugstore.
Even so, I wish these guys continued success!